NowFarmer Co advises farmers on sustainable land management, biodiversity, and regenerative practices to transform conventional agriculture. Their innovative approach demonstrates that traditional farming can be done differently. For NowFarmer Co, I developed the brand identity, illustrations, and a dynamic website that reflects their unique mission and values.
YEAR
2022
ROLE
UX Designer
Web Developer
Art director
SERVICES
UX/UI Design
Visual Identity Development
Web Development
About the project
View website
Every piece of land is unique, and so is NowFarmer Co’s approach. Their services are tailored to each farm’s needs, applying custom regenerative and agro-ecological practices to enhance sustainability in conventional farming. I aimed to capture this personalized, forward-thinking approach in NowFarmer’s brand identity, giving it a look and feel that stands apart from typical agricultural consultancies.
To reflect NowFarmer’s hands-on, innovative nature, I used script-style fonts to convey a sense of personalization and craftsmanship. The logo, set in the Swear Display Cilati font, gives the impression of a handwritten name, with a subtle leaf on the “r” symbolizing growth and sustainability. The color palette draws heavily on natural tones, avoiding black to maintain a soft, organic feel.
UI Design & Web development
A key element of the NowFarmer Co website is the layered, immersive user experience. Scroll animations and fixed elements create a sense of depth, giving users the feeling of “digging” deeper into the website, much like exploring layers of soil. This layered approach reinforces NowFarmer’s focus on the earth and sustainable farming practices.
The website was built in WordPress using Elementor, enabling NowFarmer Co to easily update content and make visual adjustments independently. This setup allows them to manage their site autonomously, empowering them to maintain a fresh, engaging online presence that reflects their evolving impact in the agricultural sector.
Smooth Scroll
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This will hide itself!
NowFarmer Co
OVERVIEW
NowFarmer Co advises farmers on sustainable land management, biodiversity, and regenerative practices to transform conventional agriculture. Their innovative approach demonstrates that traditional farming can be done differently. For NowFarmer Co, I developed the brand identity, illustrations, and a dynamic website that reflects their unique mission and values.
YEAR
2022
ROLE
UX Designer
Web Developer
Art director
SERVICES
UX/UI Design
Visual Identity Development
Web Development
About the project
View website
Every piece of land is unique, and so is NowFarmer Co’s approach. Their services are tailored to each farm’s needs, applying custom regenerative and agro-ecological practices to enhance sustainability in conventional farming. I aimed to capture this personalized, forward-thinking approach in NowFarmer’s brand identity, giving it a look and feel that stands apart from typical agricultural consultancies.
To reflect NowFarmer’s hands-on, innovative nature, I used script-style fonts to convey a sense of personalization and craftsmanship. The logo, set in the Swear Display Cilati font, gives the impression of a handwritten name, with a subtle leaf on the “r” symbolizing growth and sustainability. The color palette draws heavily on natural tones, avoiding black to maintain a soft, organic feel.
UI Design & Web development
A key element of the NowFarmer Co website is the layered, immersive user experience. Scroll animations and fixed elements create a sense of depth, giving users the feeling of “digging” deeper into the website, much like exploring layers of soil. This layered approach reinforces NowFarmer’s focus on the earth and sustainable farming practices.
The website was built in WordPress using Elementor, enabling NowFarmer Co to easily update content and make visual adjustments independently. This setup allows them to manage their site autonomously, empowering them to maintain a fresh, engaging online presence that reflects their evolving impact in the agricultural sector.
Smooth Scroll
This will hide itself!
This will hide itself!
NowFarmer Co
OVERVIEW
NowFarmer Co advises farmers on sustainable land management, biodiversity, and regenerative practices to transform conventional agriculture. Their innovative approach demonstrates that traditional farming can be done differently. For NowFarmer Co, I developed the brand identity, illustrations, and a dynamic website that reflects their unique mission and values.
YEAR
2022
ROLE
UX Designer
Web Developer
Art director
SERVICES
UX/UI Design
Visual Identity Development
Web Development
About the project
View website
Every piece of land is unique, and so is NowFarmer Co’s approach. Their services are tailored to each farm’s needs, applying custom regenerative and agro-ecological practices to enhance sustainability in conventional farming. I aimed to capture this personalized, forward-thinking approach in NowFarmer’s brand identity, giving it a look and feel that stands apart from typical agricultural consultancies.
To reflect NowFarmer’s hands-on, innovative nature, I used script-style fonts to convey a sense of personalization and craftsmanship. The logo, set in the Swear Display Cilati font, gives the impression of a handwritten name, with a subtle leaf on the “r” symbolizing growth and sustainability. The color palette draws heavily on natural tones, avoiding black to maintain a soft, organic feel.
UI Design & Web development
A key element of the NowFarmer Co website is the layered, immersive user experience. Scroll animations and fixed elements create a sense of depth, giving users the feeling of “digging” deeper into the website, much like exploring layers of soil. This layered approach reinforces NowFarmer’s focus on the earth and sustainable farming practices.
The website was built in WordPress using Elementor, enabling NowFarmer Co to easily update content and make visual adjustments independently. This setup allows them to manage their site autonomously, empowering them to maintain a fresh, engaging online presence that reflects their evolving impact in the agricultural sector.
Smooth Scroll
This will hide itself!
This will hide itself!