For the TAPP project, I took on the roles of UX Designer and Art Director, with the goal of creating a digital tool that balances intuitive functionality with an inviting, visually engaging design. Tailored for the unique demands of hospitality professionals, TAPP transforms complex sales and inventory data into easy-to-understand, actionable insights. My approach focused on making data accessible and useful within the fast-paced environment of hospitality, while ensuring the interface remained approachable and aligned with the industry’s values of warmth and service. The impact was significant, resulting in a 10x increase in active users.
YEAR
2023
ROLE
UX Designer
Art Director
SERVICES
UX/UI Design
Visual Identity Design
About the project
TAPP was developed to streamline data analysis and inventory management for hospitality professionals. As the UX Designer, I focused on breaking down complex data points into a clear, mobile-friendly web application that integrates seamlessly into users’ daily routines. I restructured the information hierarchy and user flow, reducing cognitive load and enabling users to quickly access key insights, such as sales metrics and inventory levels, without unnecessary complexity.
Goal
The primary goal was to create an accessible, user-centered design that combines the welcoming aesthetic of hospitality with advanced technological functionality. As Art Director, I crafted a warm color palette, selected approachable typography, and incorporated rounded elements to convey a sense of hospitality. Each design element—from icons to transitions—was chosen to support a cohesive, intuitive experience that balances usability with a visually engaging style.
Outcome
The result is a professional, inviting app that hospitality professionals can rely on daily. TAPP’s streamlined interface and user-centered features allow users to navigate data efficiently, making the app feel like a natural extension of their business. This project highlights how thoughtful UX and art direction can create a valuable tool that empowers hospitality entrepreneurs to make data-driven decisions confidently, enhancing both operational efficiency and customer satisfaction.
View the TAPP website
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TAPP
OVERVIEW
For the TAPP project, I took on the roles of UX Designer and Art Director, with the goal of creating a digital tool that balances intuitive functionality with an inviting, visually engaging design. Tailored for the unique demands of hospitality professionals, TAPP transforms complex sales and inventory data into easy-to-understand, actionable insights. My approach focused on making data accessible and useful within the fast-paced environment of hospitality, while ensuring the interface remained approachable and aligned with the industry’s values of warmth and service. The impact was significant, resulting in a 10x increase in active users.
YEAR
2023
ROLE
UX Designer
Art Director
SERVICES
UX/UI Design
Visual Identity Design
About the project
TAPP was developed to streamline data analysis and inventory management for hospitality professionals. As the UX Designer, I focused on breaking down complex data points into a clear, mobile-friendly web application that integrates seamlessly into users’ daily routines. I restructured the information hierarchy and user flow, reducing cognitive load and enabling users to quickly access key insights, such as sales metrics and inventory levels, without unnecessary complexity.
Goal
The primary goal was to create an accessible, user-centered design that combines the welcoming aesthetic of hospitality with advanced technological functionality. As Art Director, I crafted a warm color palette, selected approachable typography, and incorporated rounded elements to convey a sense of hospitality. Each design element—from icons to transitions—was chosen to support a cohesive, intuitive experience that balances usability with a visually engaging style.
Outcome
The result is a professional, inviting app that hospitality professionals can rely on daily. TAPP’s streamlined interface and user-centered features allow users to navigate data efficiently, making the app feel like a natural extension of their business. This project highlights how thoughtful UX and art direction can create a valuable tool that empowers hospitality entrepreneurs to make data-driven decisions confidently, enhancing both operational efficiency and customer satisfaction.
View the TAPP website
Smooth Scroll
This will hide itself!
This will hide itself!
TAPP
OVERVIEW
For the TAPP project, I took on the roles of UX Designer and Art Director, with the goal of creating a digital tool that balances intuitive functionality with an inviting, visually engaging design. Tailored for the unique demands of hospitality professionals, TAPP transforms complex sales and inventory data into easy-to-understand, actionable insights. My approach focused on making data accessible and useful within the fast-paced environment of hospitality, while ensuring the interface remained approachable and aligned with the industry’s values of warmth and service. The impact was significant, resulting in a 10x increase in active users.
YEAR
2023
ROLE
UX Designer
Art Director
SERVICES
UX/UI Design
Visual Identity Design
About the project
TAPP was developed to streamline data analysis and inventory management for hospitality professionals. As the UX Designer, I focused on breaking down complex data points into a clear, mobile-friendly web application that integrates seamlessly into users’ daily routines. I restructured the information hierarchy and user flow, reducing cognitive load and enabling users to quickly access key insights, such as sales metrics and inventory levels, without unnecessary complexity.
Goal
The primary goal was to create an accessible, user-centered design that combines the welcoming aesthetic of hospitality with advanced technological functionality. As Art Director, I crafted a warm color palette, selected approachable typography, and incorporated rounded elements to convey a sense of hospitality. Each design element—from icons to transitions—was chosen to support a cohesive, intuitive experience that balances usability with a visually engaging style.
Outcome
The result is a professional, inviting app that hospitality professionals can rely on daily. TAPP’s streamlined interface and user-centered features allow users to navigate data efficiently, making the app feel like a natural extension of their business. This project highlights how thoughtful UX and art direction can create a valuable tool that empowers hospitality entrepreneurs to make data-driven decisions confidently, enhancing both operational efficiency and customer satisfaction.
View the TAPP website
Smooth Scroll
This will hide itself!
This will hide itself!