I create engaging, intuitive, and brand-aligned digital experiences, from detailed user flows and design systems to fully functional websites.
I have experience designing for a wide range of devices, including web, mobile apps, Smart TVs, and industrial scanners. I understand the nuances of different screen sizes, interaction patterns, and usage contexts, ensuring that each design seamlessly aligns with user needs and technical possibilities.

With a foundation in UX principles, AI conversational design, branding, and digital product design, I craft solutions that align with users’ needs and bring brands to life.

My experience as Co-founder and Chief Creative Officer at The Great Bubble Barrier has given me a strategic perspective, enabling me to lead teams and scale ideas effectively—from ideation to implementation.

Throughout my career, I’ve had the privilege of working with notable clients, including Heineken, Max Verstappen, Politie Nederland, CitizenM, FM Group, NewsON, Ajax, Rituals, Equalture and KNVB, developing impactful solutions across diverse industries.